Capival NG
Empowering your financial future
Overview
Capival is an innovative fintech platform designed to empower users on their path to financial freedom. It provides instant access to loans, investments, bill payments, and savings—all managed seamlessly and securely in real time.
Challenges
People rely on multiple apps to carry out their financial activities. This makes it very difficult and stressful for users to manage and track their financial activities. Also, there is a need to make money transfer, loans acquisition, bill payment and investment very seamless.
Solution
The goal is to make financial transactions effortless and accessible. The solution includes enabling users to perform multiple actions such as instant loans, bank transfers, investments, bill payments, and flight bookings—all within a single platform.
To achieve this, the focus was on designing an intuitive and user-friendly interface that caters to users of all backgrounds and technical abilities. The platform emphasizes simplicity, speed, and convenience, ensuring that every user can complete financial tasks quickly and confidently, without unnecessary complexity.
Assignment
Design Process
Research - Conduct thorough research to gain a deep understanding of your users—their needs, behaviors, and challenges.
Define - Combine all your research findings to identify where your users’ problems lie.
Ideate - Brainstorm potential solutions and identify opportunities for innovation.
Prototype - Create tangible prototypes that bring best ideas to life.
Test - Conduct testing with users and iterate based on feedback.
Implement - Turn the final design into a real, deployable product.
Iterate - Refine the solution based on feedback and results.
User Research
User research emphasizes the process of understanding users’ perspectives, frustrations, and challenges. In addition to my personal observations, I employed two research methods that contributed significantly to my insights. The first method was a survey, consisting of questions designed to address the most relevant user needs. The second method involved asking direct questions to gather detailed, qualitative feedback from users.
Survey - I conducted a survey with 40 potential users to understand their views and experiences, collecting both quantitative and qualitative data. In addition, I conducted interviews to gather deeper insights. The target audience consisted of individuals aged 18 to 50 years.
Competitive Analysis
The Capival app combines the core functionalities of both fintech and commercial banking applications. This integration prompted me to broaden my research scope to include features commonly found in both categories.
For instance, the Access Bank app focuses primarily on traditional banking services such as fund transfers, bill payments, and related transactions. However, it lacks fintech-oriented features like investment options, target savings, and pension plans.
Similarly, the Unity Bank app supports transfers and bill payments but offers a less flexible user experience and a subpar user interface. It also does not include advanced features such as loans, investments, or pension management.
In contrast, Carbon stands out as a robust loan app that effectively blends fintech and traditional banking services.
